Chantal Penny, founder of SiteForce Recruitment, has been recognised as a triple award nominee at the prestigious Australian Women In Construction (AWIC) awards. Her nominations in the categories of Small Business - Changemaker, Small Business - Big Impact, and Professionals - Contribution to Construction celebrate her remarkable achievements in promoting diversity, equality, and innovation within the construction industry.

Through her work and leadership, Chantal Penny has contributed significantly and driven real change, creating new standards for diversity and inclusion while advancing recruitment practices that benefit the entire construction industry. Her triple nomination at AWIC is a testament to her dedication and impact on the sector.

Chantal Penny's innovative approach, commitment to inclusivity, and contributions to construction have positioned her as a key figure in transforming the industry. These nominations highlight her extraordinary achievements and the lasting impact she continues to make, which include:-

Small Business – Changemaker

In the Small Business – Changemaker category, Chantal Penny has been acknowledged for her commitment to “counting women in” and fostering an inclusive culture at SiteForce Recruitment. Overcoming challenges related to unconscious biases and structural inequalities, she has actively worked to address underrepresentation in construction—particularly for women and minority groups.

Chantal's approach has been holistic, embedding Diversity, Equality, and Inclusion (DEI) initiatives across all levels of her business. From unconscious bias awareness training to inclusive hiring practices, SiteForce stands as an example of what small businesses can achieve in driving real change. Notably, her organisation boasts a 100% female employment rate, a rare feat in a traditionally male-dominated industry. Additionally, mentorship and sponsorship programs, inclusive leadership development, and innovative training initiatives have played pivotal roles in her efforts to create equitable opportunities for all.

Chantal’s vision has not only improved representation but also built a foundation for lasting change. Her work ensures that women and minority groups in construction have the support they need to thrive, breaking down barriers that have existed for too long.

Small Business – Big Impact

Chantal’s second nomination, in the Small Business – Big Impact category, recognises the far-reaching influence of her DEI initiatives. By developing and delivering programs such as training workshops, podcasts, and blogs, she has created a platform for promoting diversity and inclusion within the construction industry.

The results have been profound. Her DEI initiatives have led to increased representation of women, minority groups, and older workers in leadership roles. This shift has brought about a richer decision-making process and a culture of innovation within her organisation. Furthermore, these efforts have had a direct impact on SiteForce’s success, resulting in higher employee engagement, improved retention rates, and lower turnover.

By placing diversity at the core of her recruitment model, Chantal has also gained the trust of her clients, who appreciate SiteForce’s commitment to inclusion. The reputation she has built is reflected in stronger relationships with both clients and candidates, positioning SiteForce as a preferred recruitment partner in the construction industry.

Professionals – Contribution to Construction

In the Professionals – Contribution to Construction category, Chantal has been celebrated for her exceptional contributions to the industry through innovative processes and leadership. Over the past 12 months, she has led SiteForce Recruitment to remarkable growth, increasing revenue by 47% while maintaining the same staffing levels—an achievement made possible through strategic planning, operational efficiency, and technology adoption.

Her contributions go beyond business growth. Chantal has been a thought leader, delivering keynote presentations for industry bodies such as Master Builders and offering mentorship, workshops, and educational content to professionals across the sector. She is currently developing a book and online training platform focused on successful hiring within construction, further cementing her role as an industry leader.

Final Thoughts: Thank you to the nominees and a deep appreciation for the recognition both from AWIC and the industry.

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Chantal Penny is the Director with Superpowers of SiteForce Recruitment. A thought leader in the industry, Chantal, based on her expertise and industry perspective, offers unique guidance, inspiration, and influence in the industry. Chantal Penny is also a thought leader in the industry with her Podcast, Talent Instinct, which is available at:
https://talentinstinctpodcast.libsyn.com/site

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